9 Tips for Developing Your 2017 Sales and Marketing Strategy

Start 2017 off strong; the only way to achieve great marketing results next year is by utilizing the time

you have left in 2016 to set the stage for the first of the year. Marisa Smith suggests, “The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!”

  1. Budget for Success in 2017
  2. Review and Update Your Ideal Customer Profile and Personas
  3. Document Your Buyer’s Journey
  4. Confirm Your Differentiators
  5. Review and Organize Your Marketing Collateral
  6. Review Your Website and Online Marketing
  7. Review and Document Your Sales Process
  8. Document Your Sales and Marketing Strategy
  9. Track Your Progress and Evolve Your Tactics

Finish off the year strong, and the start next year off stronger!


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