SEO for Business Explained: A Conversation With Rand Fishkin

Have you ever wondered why there was such a buzz behind Search Engine Optimization (SEO)? Well, according to shutterstock_128810011Jason Fell, “In today’s digital-first world, if you’re going to start a business, you better have a website. And if you’re going to have a website, you have to make sure it has great content that ranks well in search. Otherwise, people won’t be able to discover your products or services online.”

What Fell is trying to explain is if potential clients are unable to find your website, you are “leaving potential money on the table.” No matter how big or small of an entrepreneur you are, you never want to do that. He goes on to say, “The practice of optimizing your website for search (SEO) has a lot of moving parts. And, frankly, can be trying to keep up with as Google and the other major search engines constantly update their algorithms. SEO can be complicated and even too time consuming for time-strapped professionals.”

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