“According to Forrester Research1, watching a one-minute video has the impact of reading 1.8 million words,” says Amanda Eldridge. With the digital world revolving around short video clips, including video marketing in your efforts is an effective way to utilize your marketing time, energy and money. Eldridge suggests three types of videos that can be incorporated into your overall marketing strategy:
- Trailer – A video trailer is an excellent way to showcase your products and services in a professionally produced video that provides just enough of a hook to create a desire to get the complete story.
- Relationship videos – Integrating video newsletters into your marketing mix, is an excellent way to continue to build relationships with your audience, especially in light of internet users becoming increasingly more accustomed to consuming content in this matter.
- How-to videos – What better way to solve a customer’s problem, than by creating a how-to tutorial video that provides step-by-step instructions, which provides resolution to their dilemma?