Email Marketing That Drives Results

Email marketing remains the most cost-effective way to build your business and reach your customers daily. From email newsletters and company email blasts to sharing your latest blog posts, we help ensure you reach your target market at their convenience.

the nlmarcom development process

Email Marketing

Our experienced team at NLMarCom has crafted a detailed process for email marketing where we are experts at leveraging the top email marketing platforms that bring your business value.

Our process starts with understanding your business, industry, client database, and the size of the database you’d prefer your messages to be distributed.

It’s important for our team to evaluate your email marketing goals and discuss the type of content you would like to share. For example, this could include email newsletters showcasing company events, company news, recent blog posts, job lists, and more.

With deep collaboration with your business, our design team works with you to build out a template with your customized content. Next, we send it over to your team for input, make any adjustments, and submit it for your approval. During this process, we also work to verify your database and ensure the content is only sent to valid contacts.

After approval, we schedule the email and notify your team.

Once the email goes out, our work isn’t done. Our team through active tracking determines key analytics for each email such as the consumer path, how many users opened the email, where the emails were opened from, and how many times. We use this report to readjust and develop your email marketing program.

Frequently Asked Questions

Absolutely! Email marketing remains one of the most effective ways to reach a customer directly. With email marketing, you have the power to go directly to the source and create a call to action. It’s easily customizable, measurable and has the potential for significant reach.

You want to avoid “annoying” your emails while still maintaining high engagement levels. This can look different for each company. For example, one company can achieve high success by sending one email a week and others can send multiple emails weekly while still maintaining high response rates. This is a trial-and-error process, and our team is equipped to help you get the results you desire.

The answer to this depends on your business and target audience. Some studies have stated around 10 am-12 noon yields the highest results but there is no guarantee. It’s important to experiment with your audience to see what resonates best.

NLMarCom employs a wide variety of email marketing platforms to create modern templates that capture attention and drive results. A few of these include ActiveCampaign, VBout, Hubspot and Mailchimp. We also actively use various tools that provide us with key analytics to ensure we are always giving your business the best chance to succeed.

Yes! Segmenting your email lists helps ensure your business reaches the right audience. This allows your emails to have a better chance at open and click rates and higher conversion. Instead of simply sending out a large group of emails and hoping people open them, segmenting your email lists drive higher quality emails and increased engagement.

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