March 16, 2023

Five Captivating Types of Short-Form Videos

There is an important component to creating high-quality short-form videos that are captivating and engaging. This entails analyzing the type of content your videos should be based around. As a business, it is necessary to understand whether you want your content to be educational, inspirational, promotional, informative, or a mix of all. Determining this will help drive the way you approach content creation.

We have provided five great examples of content you could use for your short-form videos.

  1. Testimonials and Reviews

People tend to gravitate towards goods and services that are trending; thus, positive reviews can create that appeal or desire for them to purchase from you. Everybody loves positive publicity! If you work within the service-based industry, it is essential to have client testimonials highlighting the success of your business and what attributes you can add to a potential client. Like testimonials, client reviews create positive awareness regarding a product or service you offer and assist to increase brand credibility and loyalty. Allow your audience the opportunity to have their voice or opinion captured and shared inside a short-form video regarding your services.

  1. FAQs

Frequently Asked Questions (FAQs) provide an avenue for businesses to answer relevant questions individuals may have. Companies can gather questions by prompting their audience to submit them via social media channels such as Twitter, LinkedIn, and/or Facebook. Many businesses choose to use short-form videos as an effective media tool to answer the questions they have gathered. As a best practice, comprise these videos one question at a time so your audience can focus on the videos they find the most applicable while also increasing the amount of content created.

  1. Behind-The-Scenes Videos

Showcase your company culture no matter how small or how large your company is. If you are an individual brand, give a sneak peek into your daily routine. Videos like this help add a personal relationship between the brand and the consumer or business and the client by providing behind-the-scenes content. If you are a company with more than one employee, use this as an opportunity to showcase your culture and invite employees to engage in the creation process. Examples of this include showing the daily operations, your creative process, or unique business practices.

  1. Past Events

It is valuable for your business to highlight the most exciting experiences your employees have enjoyed. Doing so helps your consumers gain an emotional connection with your business. Examples of this include:

  • Company Events
  • Holiday Parties
  • Work Seminars
  • Team Building Exercises
  • Virtual Events

Videos showcasing your company culture build excitement around your business and even get your own employees excited about events on the horizon.


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NLMarCom is a digital marketing agency with specific expertise in executive search, finance, consulting, and professional services firms. We specialize in business-to-business marketing strategies and business growth solutions. Our clients benefit from our consulting, design, and delivery solutions including marketing strategy, brand, web, inbound marketing, and outbound marketing. To learn more about how NLMarCom can help you drive results, contact us.