Short-Form Videos

Do you want to create exciting yet simple professional videos that can impress your audience and capture their attention? It is not as hard as you might think.

Creating and achieving a professional look to your videos for your business is more about the approach and less about the tools you may or may not have at your disposal. You have the potential to create high-quality videos that aren’t very long and get the job done with the content you have. Keep in mind, there are a few things you need to be sure to accomplish while making short-form videos.

These five tips for creating short-form videos will set you up for success just by following these essential guidelines.

  1. Keep the information short and simple
    It is imperative to not only understand your target market, but also keep the information you are sharing short and relevant to your niche. Be sure not to overcomplicate the information you are sharing with your audience by providing too many details. Instead, focus on a few key points, one main statement, or respond to a relevant question in the video.

  1. Create a compelling hook
    At the start of each video there are only a few critical seconds to “hook” your audience into what you are trying to explain. Create a compelling hook by showcasing the main idea of your video within the first five seconds.

    Here are a few examples:
    • “You have to try this new hack.”
    • “Don’t make this common mistake.”

       These are great ways to grasp your target audience’s attention immediately.

  1. Focus on quality over quantity
    You want to focus on creating content that is of high quality instead of focusing on creating as many videos as you can. High quality videos can make your business stand out as more professional, especially in an industry where fine details are essential. These types of videos also have the ability to become repurposed for other content in the future.
  1. Be authentic
    Authenticity is everything when attempting to showcase your business to your target audience on any social media platform. Audiences are more likely to share and engage in your content if you create a story that is factual and showcases your knowledge of a subject but is also relevant and unique to your brand.
  1. Add a strong call to action at the end
    Outside of creating a compelling hook, adding a call to action at the end might be the most important and easily missed step when creating short-form videos. You must invite your audience to engage with your content beyond the video they are watching.

Here are a few examples of an excellent call-to-action conclusion:

  • “Be sure to like and follow for more content like this.”
  • “If you enjoyed this video, make sure you follow/subscribe for more content.”
  • “Make sure to like and follow for part _.”


Following these essential tips will give your business a leg up on the competition and ensure you will make an impact on your audience. If you would like to learn more about how short-form videos can impact your business, request a free consultation at a time that is convenient for you.

 

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NLMarCom is a digital marketing agency with specific expertise in executive search, finance, consulting, and professional services firms. We specialize in business-to-business marketing strategies and business growth solutions. Our clients benefit from our consulting, design, and delivery solutions including marketing strategy, brand, web, inbound marketing, and outbound marketing. To learn more about how NLMarCom can help you drive results, contact us.

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